How do we evolve into a market leader? 


Advance Care is one of the largest medical insurance brands in Portugal. Over the last year we have evolved the Advance Care visual toolkit, giving the new symbol more prominence and authority and creating a clear messaging framework.

We also created the 2018 advertising campaign. The campaign has appeared on poster sites across Portugal, within the network of partner agent shops, and also on national radio. The campaign communicates a number of product benefits including doctor home visits, depth of cover for critical illness, expenses calculator, affordability and scale of the network. All messages are linked by the strapline ‘É melhor.’ or ‘That’s better.’

Project included:
Logo, Tagline, Visual Toolkit, Digital Strategy & Design, Guidelines