How do we create a stand-alone sub brand?


Visual identity program, website and guidelines for the AIRC a federal government judicial body. The design solution is based on incorporating the crest from the Australian Federal Government visual identity system and adapting it to create a stand-alone sub brand for the AIRC.

The secondary graphics use the brand mark as a basis for a grid which allows for a flexible manipulation of space for imagery and textures. A watermark visual quotation of wattle leaves provides a subtle link to the Australian Government crest.

And just to be clear, BrandQ creative director, Keith Smith, designed this sub brand when he was working at design agency Anthem.

Project included:
Insights, Logo, Visual Identity, Signage, Guidelines