How can we start a conversation with our customers?
Brand strategy and creation for Consumer Affairs Victoria, the State Government consumer advocacy division of the Department of Justice. The identity is based on the idea of quotation and talking marks, a shorthand symbol for resolution of dispute through dialogue.
The evenly weighted graphics reflecting the CAV values of fairness and equality, balancing and protecting business and consumer interests by minimising the need for confrontation and complex litigation. The visual identity has been applied to guidelines, annual reports, signage and event branding.
And just to be clear, BrandQ creative director, Keith Smith, designed this brand identity when he was working at design agency Anthem.
Insights, Logo, Visual Identity, Signage, Guidelines