Keith Smith, Creative Director


Keith is a leading Australian graphic designer and brand identity expert. With a reputation established over 30 years, he has worked with some of Australia’s biggest and best known design firms gaining great expertise in corporate identity design, brand strategy and positioning. As Creative Director, Keith’s responsibility is to provide overall creative direction, ensuring the brand strategy is translated into a powerful creative strategy. He is responsible for the quality of the design and overviews the interface between the project requirements and individual designers and creative partners response.


Recently, Keith has created the brand identity system for AusNet Services, which involved a detailed brand strategy and architecture overview before the visual identity design program was implemented. This process provided resulted in the idea of 'Energy in motion'. It is a visual translation of the expanding and structured energy delivery network representing a forward thinking, safe, reliable and impressive organisation.


Highly award in Australia and internationally, Keith has Gold awards from MADC, Pinnacle awards from AGDA and has been represented in Graphis, Communication Arts and the Chicago Athenaeum Good Design Award.


Keith is a member of AGDA, MADC and DIA. Keith is also an accomplished Jazz Guitarist and performs regularly with local Jazz ensemble ‘The Wild Bunch’.