How can we use our brand story to communicate?

Brand strategy, architecture and brand identity design for Monash University. As part of a global brand refresh, a full brand review was undertaken to provide a new brand positioning, faculty and research centre brand architecture and multi campus environmental signage.

With the expansion and competitiveness of the higher education sector in Australia, Monash sought to establish a more compelling brand story reaching out across Australian and international campuses to provide a disciplined, consistent and distinctive tone of voice.

And just to be clear, BrandQ creative director, Keith Smith, designed this brand identity when he was working at design agency Anthem.