How do we create a brand identity for a new product line in the market?
Organic Nation was a new concept in skincare based on quality ingredients and Green Chemistry practices. The standard of the founders were focused on performance, sustainability, transparency and accessibility. A brand identity needed to represent this standard, bring elegance and emphasise the philosophy of Pure Performance. Far from the common buzzword of ‘organic’, these products would highlight their certified organic status that would stand out from the crowd.
Ensuring the brand identity was reflected in the product packaging, print collateral and the website design was also key to the success of the product launch.