How do we connect the ingredients of our product to the brand?
Whight and Co Luxury Merchants were launching a tea and coffee line from Sri Lanka into the Australian market. To compete with the existing brands in the market, we created the luxury merchants concept and named all their product range based on the precious gems metaphor for which Sri Lanka is well known.
Ruby Harvest coffee and Ceylon Sapphire tea are two initial brads designed and launched in Australia to test the market to be followed by a range of exotic spice products. The versatile luxury branding was intended to be used consistently across product packaging, brand collateral and online presence.